Niagara, Primrose Yellow, Lapis Blue, Flame and Island Paradise were the leading five spring colors based on Pantone's analysis of New York designers' spring runway collections.
As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colours that psychologically fulfil the yearning for reassurance and security are becoming more prominent. A Softer Take on Colour: For the first time, the blending of two shades – Serenity and Rose Quartz – are chosen as the Pantone Colour of the Year. The Colour(s) of the Year 2016: Serentiy and Rose Quartz. (Photos: Pantone) Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. For 16...
USING PANTONE MONITOR CALIBRATION TOOLS HELP DESIGN FOR CMYK PROCESS PRINTING.
How many times have you found that perfect color in your PANTONE Formula Guide for a client, just to see something completely different when you go to press in 4-color? Or, your agency spent thousands of dollars on a photo shoot, only to have those images print de-saturated and off-color? You are not the problem; you just might not be using all of the right tools for the job.
Register now for the free iStock webinar: The Power of Color for Your Brand During the event, experts from iStock and the Pantone Color Institute™ will walk through how your image and color choices can engage your audience in different ways. It's a great way to improve your skills when it comes to selecting the right imagery for your campaigns. Join us June 25, 7.30pm SRI LANKA Join Rebecca Swift and Laurie Pressman as they take a look into the psychology of color choice and see how you can use that information to select the right imagery for campaigns. Could you be doing more with your image choices? Used wisely, color is vitally important and is an instant attention-grabber...
via Wellesley What is Color? Color is a perceptual experience ENCODED BY THE BRAIN; colors can be imagined in the absence of visual stimuli, although we know relatively little about the mechanisms underlying these "memory" colors. We know more about how color is elicited in response to the relative activation of light-sensitive photoreceptors in the eye. Color is related to the PHYSICAL SPECTRUM; but that is not the end of the story. Color can be described in terms of Hue, which refers to the pure spectral color—generally red, orange, yellow, green, blue, and violet—value (or luminance, also referred to as brightness), which refers to intensity—the degree of darkness or lightness—and saturation—a fully saturated color contains no white. The value...
