The History of Pantone Color

CMYK color bridge design formula guide Pantone Pantone Matching System

  Here's an unofficial introduction to Pantone Color!

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DESIGNING ACCURATE COLOR: FROM IMAGE TO SOLID COLOR TO 4-COLOR PROCESS.

CMYK color bridge formula guide RGB

USING PANTONE MONITOR CALIBRATION TOOLS HELP DESIGN FOR CMYK PROCESS PRINTING.

How many times have you found that perfect color in your PANTONE Formula Guide for a client, just to see something completely different when you go to press in 4-color? Or, your agency spent thousands of dollars on a photo shoot, only to have those images print de-saturated and off-color? You are not the problem; you just might not be using all of the right tools for the job.

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Color – Color Basics

chroma chromaticity CIE CMYK colour hue munsell RGB saturation tristimulus

via Wellesley   What is Color? Color is a perceptual experience ENCODED BY THE BRAIN; colors can be imagined in the absence of visual stimuli, although we know relatively little about the mechanisms underlying these "memory" colors. We know more about how color is elicited in response to the relative activation of light-sensitive photoreceptors in the eye. Color is related to the PHYSICAL SPECTRUM; but that is not the end of the story. Color can be described in terms of Hue, which refers to the pure spectral color—generally red, orange, yellow, green, blue, and violet—value (or luminance, also referred to...

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Before You Buy PANTONE Color Guides for Graphics and Printing

CMYK Pantone Matching System

The PANTONE Matching System (PMS) is the dominant spot color printing system in the United States. Pantone, Inc. sells guides (known as swatch books) and chips for both spot colors and for process (CMYK) color printing. For the first time purchaser, the number and variety of books can be overwhelming. Here's what you need to know about these swatch books to help you make an informed buying choice. Fan-Guides Somewhat similar to the paint strips you can pick up at a home improvement store, the fan-guides show blocks of several related colors with the color name or formula printed beside...

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