Pantone Colour for Sri Lanka — Minion Yellow RSS

The Pantone Color Institute has released its first new color after three years, in a partnership with Universal Pictures and Illumination Entertainment. The color, Minion Yellow, is inspired by the popular creatures from Despicable Me, who will be starring in their own spin-off movie, Minions, to be released this summer. The character-inspired color—which is a first for Pantone—began with a suggestion from Pharrell Williams, who originally worked on the Despicable Me soundtrack. The suggestion coincided with the company’s research, which revealed people were hankering for an energizing color to add to their lives. Part of the Institute’s research into color looks at how different shades affect moods and emotions. Minion Yellow is said to heighten awareness and clarity, according to...

The first-ever character-branded PANTONE Color inspired by Illumination Entertainment’s Minions Pantone Color Institute is excited to announce the creation of an official new PANTONE Color, Minion Yellow. Based on the Minions from Universal Pictures and Illumination Entertainment’s Despicable Me global film franchise, including the upcoming prequel Minions, PANTONE Minion Yellow is an illuminating, energetic, friendly and fun-loving yellow shade that immediately calls out to you.   "Just as the sun’s rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism"     The partnership was born when Pharrell Williams, who helped create the...