GREENERY PANTONE 15-0343 A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on...
Niagara, Primrose Yellow, Lapis Blue, Flame and Island Paradise were the leading five spring colors based on Pantone's analysis of New York designers' spring runway collections.
Register now for the free iStock webinar: The Power of Color for Your Brand During the event, experts from iStock and the Pantone Color Institute™ will walk through how your image and color choices can engage your audience in different ways. It's a great way to improve your skills when it comes to selecting the right imagery for your campaigns. Join us June 25, 7.30pm SRI LANKA Join Rebecca Swift and Laurie Pressman as they take a look into the psychology of color choice and see how you can use that information to select the right imagery for campaigns. Could you be doing more with your image choices? Used wisely, color is vitally important and is an instant attention-grabber...
via Shutterstock What makes a design good or bad? True, it’s subjective to some degree — but ultimately, good graphic design will inspire responses and clearly communicate visual information. Bad design, on the other hand, will impede and muddle that communication. Here are 8 common pitfalls of design and how to easily avoid them: 1. Perfect symmetry Balance is one of the fundamental principles of design. It refers to the way elements are distributed throughout a layout, and it provides a sense of order and stability. However, balance doesn’t have to mean using perfect symmetry all the time. While symmetry isn’t necessarily a bad thing, it’s a boring and easy way to convey information. By using asymmetry, you’ll create visual interest...
