PANTONE® is a world-renowned authority on color, and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
Each day, over 10 Million designers and manufacturers work with Pantone to select, communicate, and approve colour in design.
We have two color systems. Which Pantone Colors are right for you?
Pantone organize nearly 5,000 Pantone Colors into two Systems, one for print and packaging and the other for product design.
Why? Each system is designed to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors that will POP on shelf.
The appearance of color can change based on the material on which it is produced. In fact, some colors are not achievable at all on a certain material. That’s why Pantone organize colors into two systems – to ensure that the colors included are achievable and reproducible based on the materials used.